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Thursday, December 02, 2004

How I got here

Introduction to the owner of this blog.

My name is Michael Masterson and I am the owner of AEG. Inc, a company that specializes in the production of spanking content for the web.  Over the years, I have created many spanking based websites, the first of these being Realspankings.com .  The site went live in 1996 and was the first spanking site of its kind.  It began with videos of me spanking my beautiful wife and quickly became very popular.  The original goal was not to make money, but to add a fun and public element to a lifestyle we had long enjoyed together.  We started by taking video requests to further enhance some of the discipline sessions that were a regular part of our relationship.  We were quickly overwhelemed with responses and it became clear that we were really onto something.

It took very little time for us to realize that, what started out as a way to add excitment to our current lifestyle, could easily tranform into a decent source of income.  It seemed very appealing to us to turn something that was so much a part of our sexuality, into a full-time job.  When deciding to pursue this full-time we made a personal committment that we have honored to this day, make websites that is about satisfying the customer and exceeding all of their expectations, without trying to scam them out of their money.  While the Internet was fairly new at this point in time, it was already clear that most adult sites were about making money, not making customers happy.  We felt that both were possible.  Not knowing much about successful internet business models, we kept it simple.  I decided our website would be based on identifying all of the things about adult websites I hated and doing the opposite. 

We quickly learned that if you give the customer what you promise, avoid annoying pop-ups and misleading links, and provide exclusive content, you will have happy members.  I also put a lot of time into soliciting and integrating our member’s feedback into our site and the content we produced.  A customer oriented spanking website was well received and we still have members that have been with us since our first year.

It has been a fun ride and we have come a very long way since the first time we hit record on a video camera in our living room.  Seven years later we are a corporation with dozens of websites.  We have employed more than 100 models since inception and currently have more than a dozen full-time employees.  We went from filming on a cheap 8mm camera, to using multiple high-end, state of the art digital video cameras.  We no longer shoot in our house and currently film in a 4000 sq. ft. studio space.  I feel our success is due to putting the members first as well as treating out models with total respect.  In future entries I will further detail the road that brought us to where we are today.

Posted by Michael Masterson on 12/02 at 03:15 PM
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